News

September 9, 2024

Iris and Marshall Collaborate to Transform Camera Control & Management

Marshall will now have Iris directly embedded into camera firmware, bringing direct cloud control to all Marshall customers.

FOR IMMEDIATE RELEASE

Amsterdam, September 9, 2024 Iris, a leader in AI-powered camera control technology, announces an exciting partnership with Marshall Electronics Inc., a trusted provider of high-quality and reliable video, audio and multimedia systems for broadcast, pro A/V, pro audio, UCC and OEM applications worldwide. This collaboration brings Iris’ embedded software integration to Marshall cameras, allowing users to control their devices via the cloud directly in the Iris cloud control technology platform. Iris (Stand 11.A01) and Marshall (Stand 11.A17) will be showcasing their latest solutions at IBC 2024.

Cloud Camera Control

This new partnership introduces a game-changing integration that allows Marshall cameras to be fully managed from anywhere in the world in real time without any additional hardware. Users can seamlessly control camera movement, adjust settings and deploy AI-driven capabilities like auto-tracking—all from a single, cloud-based interface. This integration is set to redefine video production, making it more flexible, scalable and user-friendly. 

Transforming the Industry

Iris and Marshall have come together to push the boundaries of what’s possible in video production. By combining Iris’ advanced cloud control technology with Marshall’s state-of-the-art cameras, this partnership provides an unparalleled solution for professionals in education, corporate environments, broadcasting and live events. This integration empowers users with greater accessibility and ease of use, setting a new standard in the industry.

“Partnering with Marshall allows us to bring Iris to thousands of cameras and customers globally, and we couldn't be more excited,” said Noah Johnson, CEO of Iris. “This partnership aligns perfectly with our mission to make video production simpler and more efficient. With Marshall, we’re delivering a groundbreaking tool that will change the way users setup, operate, and manage their cameras.”

 

A Vision for the Future

The integration of Iris with Marshall cameras underscores a shared commitment to innovation and excellence. This partnership not only enhances the capabilities of both companies’ products but also paves the way for future advancements in cloud-based video management.

 “Through our partnership with Iris, we’ve introduced a more sophisticated and user-friendly solution, setting a new industry benchmark,” says Robert Ramos, West Coast Regional Sales Manager, Marshall Electronics. “We believe this collaboration will deliver exceptional value to our customers and reshape the standards of our industry.”

 

About Iris

Iris is revolutionizing video production with a suite of intelligent production tools. Iris Studio, their flagship product, offers powerful cloud-based control features that integrate seamlessly with leading camera brands. Iris is dedicated to empowering professionals to achieve superior video production results with ease and efficiency. For more information, visit www.tryiris.ai.

About Marshall

For over 40 years, Marshall has been a trusted provider of high-quality and reliable video, audio and multimedia systems for broadcast, pro A/V, pro audio, UCC and OEM applications worldwide. Marshall is dedicated to supplying hi-tech markets with innovative cameras, format converters, monitors, switchers and production equipment at great value without sacrificing quality or reliability. For more information, visit www.marshall-usa.com.

Contact Information

 For Iris:

press@tryiris.ai

For Marshall:

Bernie Keach                                                                                    
bernie.keach@marshall-usa.com                                                    
800-800-6608 Ext. 1165        

 

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